Different, Better: a Blog about Modern, Practical Positioning

We’ll be posting regularly on topics including positioning an offering or a startup, selecting the best market to position yourself in, how to narrow down target customers and how to communicate your positioning to ensure your best prospects understand what you do and why they should care. We’ll also be publishing case studies and interviews with entrepreneurs and marketers. Subscribe to stay in the loop (plus we will send you some exclusives). You can follow us on Twitter or Facebook.


Building a Message Map

A message map is the best way to ensure that your messages are clear and targeted. It shows the stages a prospect goes through until they become a buyer, along with the objections they have at each stage of the process and the content needed to overcome those objections.

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